An
example of a film that is successful at targeting there audience is ‘Scream’.
By
watching the opening 2 minutes of ‘Scream’ it is easy to see who their target
audience is. The opening two minutes with an older teenage girl home alone.
This then helps to meet their target audience this being older teenagers to
young adults between 15-20 as they can relate to the teenage character in the
narrative. With this the main character is home alone about to watch a ‘scary
movie’ this also helps the teenage audience to relate to the character as it
stereotypical of teenagers to watch films alone.
The next thing that would appeal to their
target audience would be the genre of the film because of the horror genre it
appeals to the audience as it is stereotypical for teens to watch horror films
we know this because is it this audiences that like thrills and tense scenes.
We know the film is a horror genre because of the many horror conventions used
in the opening alone these being things like venerable teenage girl, isolated
setting, night time setting and jumpy bits in the film.
The
last thing in why ‘Scream’ is successful at targeting there audience is because
of the age certificate I which ‘Scream’ is. ‘Scream’ has an age certificate of
15 this makes the film successful as they have targeted towards the right
audience. If ‘Scream’ targeted the film toward young children it would not be
successful as young children would not want to watch a horror film with blood
and gore and it would also be very insensitive.
All
this is within the opening of the film therefore as a audience we can easily
see the target audience.
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